This allows you to highlight the different facets of your product all at once within a single pin. Each card in a Carousel ad can have a different image, title, description, and landing page. The carousel pins appear in the home feed just like any other pin. With Promoted Carousels, you can use two to five images within one ad. Promoted Carousels are one of the latest introduction to Pinterest ads. To create Buyable Pins, Pinterest provides a bespoke tagging tool.

This is considered to drive maximum conversions. The only difference is that the items in the image are tagged with white dots that call out different parts of the look users can tap the dot to shop each item they see. These pins appear in the same places as a Promoted Pin would.

This is an effective way to increase engagement, brand awareness, and website traffic.Īlso known as ‘Shop the Look,’ Buyable Pins allow people to buy products directly from the pin without leaving the platform. Once someone saves your pin, the “Promoted” label goes away and subsequent repins are considered earned traffic. These pins appear in the news feed like regular pins, the only difference is that they are boosted to reach more people and have the word “Promoted” at the bottom of the pin.īusinesses pay Pinterest to give these pins priority over regular pins. Promoted Pins are the standard Pinterest ads. Here is a breakdown of the different types of Pinterest ads that are available now. Your Pinterest ad type determines what ad format you use, as well as your bid type and available placements. Pinterest ads, also known as Promoted Pins, is a pay-for-position system that allows your product to reach 250 million monthly users on Pinterest. A tweet can be measured in minutes, posts on Facebook exist only for a few hours, but a pin on Pinterest can last a thousand times longer.īut before you crack the power of Pinterest ads, Let us help you learn about what Pinterest advertising actually is.

Pinterest ads are very much underutilized compared to other social platforms, but they offer immense opportunity to showcase your products to more people. This is exactly what you get from Pinterest ads. Imagine being able to show your ads to both sets of people those people who search for products like yours, as well as the people who simply browse through their feed. Posted by Adarsh Jose Benny On March 4th, 2019 Internet Marketing

Pinterest ad types